Inside Cover
Mission Page
We simplified the St Joe strategy, built their case and told the story clearly.

Land Spread
By highlighting the fact that St Joe were the second largest private land owner in Florida and possessed 90% of the remaining developable beach-front property in a state that more people were moving to year-after-year. 

Trend Spread
Scope Spread
Then we combined that information with St Joe's existing infrastructure and long-term development plan to show the growing value of each share.

Place Spread
Action Spread
Operations Spread
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