St Joe

Print design for annual report. The challenge was communicating the value of their stock to share holders as St Joe underwent a total change in business strategy. 

Cover

Inside Cover

Mission Page

We simplified the St Joe strategy, built their case and told the story clearly.

Land Spread

By highlighting the fact that St Joe were the second largest private land owner in Florida and possessed 90% of the remaining developable beach-front property in a state that more people were moving to year-after-year.

Trend Spread

Scope Spread

Then we combined that information with St Joe's existing infrastructure and long-term development plan to show the growing value of each share.

Place Spread

Action Spread

Operations Spread

Back Inside Cover w/ CD

↑Back to Top