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No expense was spared in bringing this dream fragrance to market. From the crystal heart bottle; to the gold plated cap; to the custom milled Lucite case; to the 51 carrot Brazilian amethyst set into the stopper. 

Saks 5th Ave Counter
The in-store materials needed to met the same exacting quality. White calf skin, amethyst ultra-suede and milled Lucite were just some of the materials used to debut this fragrance. This level of luxury was typified in no location better than the flagship Saks Fifth Avenue location in NYC.
Counter Planogram

Saks 5th Ave Window

Saks 5th Ave Main Aisle Design

Saks 5th Ave Main Aisle 

Neiman Marcus Dressform Outpost
Specialty Store Gift Set
Scenting Invitation
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