Love, Ralph Lauren

Advertising, environmental graphics, event design, packaging, posters, print and promotion design for Ralph Lauren Fragrances national product launch. The challenge set by Mr Lauren was to create the most expensive women fragrance for sale in the specialty store market and deliver a national product launch to match the price point.

Ad Visual

No expense was spared in bringing this dream fragrance to market. From the crystal heart bottle; to the gold plated cap; to the custom milled Lucite case; to the 51 carrot Brazilian amethyst set into the stopper.

Saks 5th Ave Counter

The in-store materials needed to met the same exacting quality. White calf skin, amethyst ultra-suede and milled Lucite were just some of the materials used to debut this fragrance. This level of luxury was typified in no location better than the flagship Saks Fifth Avenue location in NYC.

Counter Planogram

Saks 5th Ave Window

Saks 5th Ave Main Aisle Design

Saks 5th Ave Main Aisle

Neiman Marcus Dressform Outpost

Specialty Store Gift Set

Scenting Invitation

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