The bottle drove the direction. It’s height made the container tall. The lacquer like finish encourage the printing on mylar. And the blossoms in the deco informed the shape of the die-cut ribbon tie ends.
Armani Code Woman
Packaging for the Giorgio Armani fragrance in it’s debut year. The challenge was creating a container for the launch of the latest Amani Code Woman that would attract attention, look good on the counter and highlight the product.